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FEB 27th 2014

Insurance Broker Tips: 4 Ways To Maximize Your LinkedIn Profile

FEB 27th 2014
Insurance Broker Tips: 4 Ways To Maximize Your LinkedIn Profile

As an insurance broker, there is a good chance you already have a LinkedIn account.

But, are you using this valuable social media marketing tool to its full potential?

While other social media channels have become known for a few things, like Pinterest for driving web traffic or Facebook for building consumer engagement, LinkedIn has emerged as a go-to marketing tool for professional services, networking and gathering leads.

To help you maximize your broker marketing on LinkedIn, here are four insurance broker tips to make use of today:

  1. Optimize Your Profile: Make sure your profile headline and summary are up-to-date, reader-friendly and keyword-friendly. Add some multimedia to your summary section too (i.e. presentations, videos, etc.). Also, if you’ve written guest articles you can add and link to those under ‘Publications’, if you’re involved with a nonprofit you can add that under ‘Volunteer Experience & Causes’, and you can add (up to) 50 skills for others to endorse you for.
  2. Tailor Your Direct Communications: Have you ever received social media messages from others through where it’s pretty obvious they just copied and pasted it and sent it to a bunch of people? Don’t do it. Yes, it might save you a few minutes here and there. But, people can see it and read right through it. Take a couple of extra minutes to personalize all your messages on LinkedIn, including when you send an invite to connect.
  3. Participate in Business Communities: There are hundreds of communities you can join on LinkedIn to network beyond your contacts. All you need to do is use the top search bar to find communities or view the groups you’re contacts are in and click to join. It’s a great way to share your helpful industry insights for others, ask and answer questions, let others know what you’re looking for and more. 
  4. Get Over the 500 Hump: In social media, sometimes perception can be reality. For example, having more than 10,000 Facebook fans or 5,000 Twitter followers. Makes you think they must know what they’re doing, right? On LinkedIn, that social media perception number seems to be 500. Obviously, if you’re not close to that number, it will take time to achieve. Good thing that LinkedIn is very contact-friendly so you can search through their contact recommendations or your email addresses through a connect account.    

Like all social media marketing tools, you get out of it what you put into it. Putting these insurance broker tips into action sooner (rather than later) can help you maximize your LinkedIn account.

Do you have any insurance broker tips and social media marketing insights to share? Please tell us in the comments below.

Also, if you’re looking for cancer insurance and critical illness plans to add value and supplemental policy options for your clients to shop online for, you can learn more about and join the Broker Support Program here.

(Image via ViralBlog.)