If you’re one of the 100 million people across the world who watched the Super Bowl this past Sunday, hopefully you caught Chevrolet’s moving commercial in support of World Cancer Day 2014.
Chevy’s Super Bowl commercial, titled “Life,” honors cancer survivors on their road to recovery while partnering with the American Cancer Society to raise awareness for World Cancer Day (today) on February 4, 2014.
At the end of the advertisement, it reads: “Join Chevy and the American Cancer Society in celebrating survivors and those who support them on the road to recovery.”
The Super Bowl commercial also calls out the website Chevy.com/PurpleRoads where people can show their support for World Cancer Day 2014 by turning their Facebook and Twitter profiles purple. For every purple profile, Chevy will contribute $1 to the American Cancer Society (up to $1 million in donations, or until December 31, 2014).
World Cancer Day was founded by the Union for International Cancer Control—a global consortium of more than 800 cancer fighting organizations across 155 countries—to raise cancer awareness and encourage its prevention, detection and treatment. Recognized every year on February 4, the goal of the annual event is to reduce death and illness caused by the various types of cancer.
Will you turn your profile purple too?
(Image via Chevrolet Camaro’s Facebook page.)